To maintain your landscape, you read the cues provided by the environment. Do you need to pull out the mower, the rake… the sprinkler? Similarly, the messages that will impact your business landscape also readily available. They provide you the information that allows you to take the necessary steps to turn challenges to opportunities. The landscape of your business is now greatly affected by the power of social media. Social media has created an environment where consumers can spread the news of an experience to a greater audience than ever before.
The basic business principles still apply. You are more likely to hear of a poor customer experience over a positive experience. A dissatisfied customer shares their experience far more frequently than a satisfied customer. However, when you factor in social media, the reach of one experience increases from the traditional 20 people to an astounding number. How your company reacts can help not only maintain the landscape of your business but improve it.
In today’s culture, customers are more likely to reach out via the internet to express their admiration or perhaps frustration with an experience. The ability to deliver more human and intuitive experiences, at every touchpoint, for every customer, is the single most strategic investment for the modern enterprise. The way you respond, or neglect to respond, makes all the difference. Can your business landscape afford to ignore these cues?
Keeping up with your customers and their experiences can be worth its weight in gold. What are you doing to keep your business aware of the cues that social media provides you? What tools are available to effectively manage the landscape? Now is the time to consider Sprinklr. Sprinklr is a tool that helps you manage the environment created by social media. Bring your customer service to the modern age where you can effectively manage your business landscape.
Check out how companies like; Philips, NASA, Santander and Nasdaq are experiencing game changing business results with Sprinklr.