The way people buy has fundamentally changed. Today's customer is smarter. They are connected via their mobile device and their social network. They are more self-sufficient than ever before. Your sales strategy and execution must adapt to keep up.
Marketers need to have the ability to develop and deliver great content across multiple channels. Marketing needs to challenge the way customers think to educate and solve problems customers don't know they have.
Sales reps need real-time access to the results of marketing in order to follow up with clients immediately. They need the ability to collaborate with marketing, product management and peers to increase their win rate.
Sales Managers need greater visibility across all sales activities in order to improve coaching of sales representatives in order to make more effective and efficient.
Everyone needs access anywhere, on any device.