As Microsoft Dynamics CRM 2011 reaches its end of life, July 12th, 2016 will be the last day of mainstream support by Microsoft. If you are a Dynamics CRM 2011 user, it should be business as usual, except for you will no longer receive the same complimentary support and product enhancements of a more updated version of CRM.
In light of this, below is a quick overview in the areas of sales, marketing, and service of the newest online release, which enables your teams to deliver the best experience for your customers through the personalized, proactive, and predictive capabilities found in Microsoft Dynamics CRM Online 2016.
Social Listening & Analytics
Listen and analyze to new source- boards/forums. Define custom sources via RSS.
Role-tailored for Sales to help find leads and understand buzz around targeted accounts. Automated triage of lead or case detection, and adaptive sentiment through machine learning.
Publish tweets and Facebook posts, including multimedia content. Look up Twitter author profile information.
Create CRM actions like cases and opportunities from social posts.
Productivity & Customization
Enable collaboration through group creation and customizable user roles and -rights.
Sentiment & UI
14 additional UI and sentiment languages.
SMS inbound messaging
Market smarter by integrating SMS marketing in your multichannel campaigns. Create inbound SMS campaigns with SMS keywords to get SMS opt-ins.
Database building for opt-in and opt-out
Maintain a database of opt-in and opt-out preferences.
SMS outbound messaging
Send promotional SMS messages to opted-in contacts. Track SMS campaign performance.
Email marketing enhancements
Engage customers with personalized multichannel campaigns. Create emails and toggle between WYIWYG and generated HTML. Use the media library directly from the HTML code.
Email marketing deliverability
Send high volume email with email deliverability, fault tolerance, logging and auditing services.
Interactive Service Hub
This new online UX provides role based scenarios to deliver tailored application experiences for agents and support team leads.
Immersive knowledge experience in CR includes KCS inspired workflows, versioning, translation support and feedback
Voice of the Customer
Rule-based, multi-channel enterprise feedback management capabilities embedded into customer engagements.
External Party Access
Foundation to enable CRM to allow external parties to access CRM with the right level of permissions (e.g. Customer / Partner Portal scenarios).
Role tailored service dashboards and predictive service intelligence for agent assisted engagements.
Field Service completes the customer relationship loop by helping field employees sell to and service their customers.
To learn more, contact Atrio Systems